Chief Marketing Officer (CMO) Service - Direct Business Marketing - Marketing Process

Ideal Steps To Become A Leading Chief Marketing Officer - The PC Magazine

The smart Trick of Chief Marketing Officer Job Description - LocalJobNetwork.com That Nobody is Discussing

Recovered 2021-04-30. "7 Ways the Retail CMO Function Has Progressed". Archived from the initial on 2015-08-13. Obtained 2015-08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the original on 2015-07-31. Obtained 2015-08-14. "Why Do Chief Marketing Officers Have A Short Life Span?". View Details -05-15.

"From Extended to Reinforced, Insights from the Worldwide Chief Marketing Officer Research Study". IBM. October 2011. p. 34. Additional reading [edit] External links [edit]

A CMO (chief marketing officer) is a C-level business executive responsible for activities in an organization that involve creating, interacting and delivering offerings that have worth for clients, clients or company partners. A CMO's main objective is to assist in growth and boost sales by developing a comprehensive marketing strategy that will promote brand name acknowledgment and help the company get a competitive benefit.

The Of Chief Marketing Officer job description - CMO - Paladin Staffing

Chief marketing officers usually report to the CEO or primary running officer (COO) and hold innovative degrees in both organization and marketing. A CMO who has a strong background in info innovation might also hold the task title chief marketing technologist (CMT). In some larger organizations, however, those positions are different and the CMT reports to the CMO.

As the senior most marketing position in the organization, he or she manages these functions throughout all business item lines and geographies. It is the CMO's task to: comprehend the company's position in the marketplace, utilizing traditional techniques, as well as more recent innovations such as data analytics; figure out how and where the company must be positioned in the future; develop the strategy to drive the company to that future market position; and perform on that technique.

Chief Marketing Officer Plan - Sprint Marketing

As such, the CMO is expected to work closely (or in some organizations even lead) the sales unit. Income and pay structure According to Pay, Scale, total settlement for a U.S.-based CMO ranges from almost $85,000 to about $315,000. The CMO's experience level and the geographical area of the position influence the pay, as does the size of the organization.